The best vs. Doing your Best

Question from the author of The Dip:

"if you accomplish that, will you be seen by your audience as the best in the world, or will you be seen as doing your best?"

If you're doing your best, only your AYSO soccer coach cares. If you're the best in the world, the market cares. The secret, if you have limited resources (don't we all) is to make 'world' small enough that you can actually accomplish that.